Marc Jacobs unveils Diet Coke bottle collection and stars in the ads

Earlier this year we got a glimpse of the Marc Jacobs designed, diet coke cans, which cover three different decades of fashion. The latest advertisements give us a look at Jacobs’s muse for the designs, Latvian model Gina Lapina. One of the ads is inspired by the 90’s and shows Gina Lapina atop a giant pop can with Jacobs holding it up in his signature kilt. The look inspired by the 80’s was Lapina’s favorite as she sits atop a straw in a slimming tuxedo suit, held up by Jacobs. The ads were photographed by Stéphane Sednaoui, as part of the Sparkling Together for 30 Years campaign. The ads were unveiled at an event in London and can be found in U.K magazines Glamour, Company, Elle, Marie Claire, InStyle, Cosmopolitan and Stylist magazines.

Along with a limited-edition boxed set of all three bottles, this line of Marc Jacob’s designed bottles are available in 11 European countries including the U.K., France, Benelux and Iceland.

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Diet Coke also unveils a video of the launch party. It states that “the designer also hosted a star-studded 30th Anniversary party at the German Gymnasium, London, for the world’s press and A list celebrities including Marc Jacobs’ boyfriend Harry Louis, Tyson Beckford (male supermodel), Mary Charteris (model and socialite), Brix Start-Smith (celebrity stylist), VV Brown (singer), Melia Kreiling (actress), Shingai Shoniwa (The Noisettes) and Claude Simonon (model).”

[Via – Wwd]

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