McDonalds Sweden starts taking reservations for Gourmet burger

Could this be the beginning of the end of fast food? After launching a one-night, luxury pop-up restaurant in Tokyo, McDonalds has launched another upmarket burger, the Maestro Classic, its newest product fresh out of McDonald’s kitchen. Now available only in Sweden, it’s going to take a lot more than a regular visit to the local hangout, for a taste of this new gourmet burger. Customers will require to make a table booking, a first in the world from the famous fast food chain, to experience the Maestro Classic.

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“We wanted to give our most loyal customers a unique and memorable experience when they try the Maestro hamburger for the very first time. They’ve never had the opportunity to ‘book a table’ at their favorite restaurant in Sweden. With the new Maestro burger, we thought it was the right time to give them a chance to do so,” explained McDonald’s Sweden director of marketing Jeff Jackett.

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Available only for a limited time, customers can book the table through Bookatable from September 22 for dining on selected dates from September 25 to October 2. A two-course meal will be on offer with the Maestro Classic as the main course. The book a table service will be available in all 31 branches in Sweden while the rest of the world will have to wait and watch.

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So what do you think about McDonald venture into table service restaurants? Personally we think a fast food is best left as it is cause I don’t think I want to ‘wait to be served’ a Big Mac.

[ Via : PSFK]