Moët and Chandon revealed as the official champagne partner of Times Square’s New Year’s Eve celebrations

Claiming the prestigious distinction of being the Official Champagne of Time Square New Year’s Eve 2014, is the French winery Moët and Chandon. Times Square is where everyone wants to be at the stroke of midnight at the end of the year and Moët and Chandon are the perfect partners to heighten the atmosphere and enhance the celebratory spirit. In the days leading up to the New Year, the wine and luxury power players will be touring an 11 foot bottle of Moët and Chandon Imperial across the city of New York to iconic spots like the W Hotel in Union Square and Chelsea Market, with its journey culminating in the NYE celebration at Times Square.

This bottle tour is accompanied by an interesting social media campaign that invites Moët aficionados to click pictures with the larger than life champagne bottle and make a toast to the past year. For those who aren’t in NYC but don’t want to miss out on the fun, Moët allows you to create a virtual toast through an app on their Facebook Page or on Twitter with the hashtag #MyMoëtMoment

Want a souvenir of Moët’s New Year festivities? Snag a limited edition ‘Happy Holidays’ crystal embellished bottle of Moët and Chandon Brut Impérial. It retails at $65 and arrives in a custom ivory gift box.

[Via – Facebook]

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