Ruinart, the worlds oldest champagne house gives sustainable packaging a whole new meaning with the ‘Second Skin’ case

Your bottle of bubbly shouldn’t just be luxe but also eco-friendly. Going by this belief is renowned champagne marquee- Ruinart. In furthering its ode to sustainability, the brand recently released a 100% recyclable case that is made using natural wood fibers.

The eco-friendly casing also called the ‘Second Skin’ case is conceptualized by Ruinart in close association with Pusterla 1880 and James Cropper. It took two years to develop it and is apparently nine times lighter than previous gift boxes. It is further expected to cause a solid 60% reduction in carbon footprint.

The new packaging technique equips cellulose fiber from pulped paper and enriches it with natural metallic oxide to reinforce its opacity. Commenting on it, Violaine Basse, Ruinart’s director of marketing and communications said, “We wanted to go as far as possible to lessen our environmental imprint, thus challenging finishings, aesthetic, and uses.”

The exclusive casing comes with a paper-snap button molded closure system and embossed accentuations. It further features an elegant look with a silky yet textured feel that is surprisingly water-resistant and can sustain hours in an ice-bucket. Ruinart’s 100% recyclable ‘Second skin’ case is currently available for sale in UK’s luxury department store Selfridges. Well, how about popping open an eco-friendly bottle of bubbly to celebrate that?

[Via: Tempus Magazine]

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