In recent times, Starbucks has evolved into more of a chic coffee experience, as compared to your neighbourhood coffee shop. In addition to brewing that perfect cup of coffee, Starbucks outlets around the world now curate and sell coffee and tea packets, as well as Starbucks branded merchandise. New York’s renowned Meatpacking District is the latest Starbucks locale.
The theme is distinctive – “Inspired by the history of manufacturing”. They’ve ditched the classic wooden ceilings, and replaced them with copper pipes overhead. You can literally envision the premium coffee beans being transported throughout the sprawling 23,000 sq ft store.
This is after all, the Starbucks Reserve Roastery – an expansive three-level concept space. The chief designer on site is none other than Liz Muller, chief design officer and senior vice president of Starbucks and her team.
The theme is rather unique; “inspired by the history of manufacturing in the neighborhood”. The distinctive elements across the newest addition to the Starbucks family are concrete floors, wood furnishings and copper accents. An intriguing mesh of thousands of square and rectangle shapes covers the ceilings, adorned with copper lighting.
“Its beautiful furniture with a classic yet modern American style – and also sturdy,” Muller said. “The furniture has to look great but also perform like a truck. It’s perfect for this location, which I know will be busy.”
A plethora of food counters can be found alongside the beverage counter, catering to pizzas, cakes and pastries. We instantly fell in love with the innovative 60 foot mixology bar on the mezzanine level.
Baltimore Company Furbish has been roped in to adorn the space with coffee plants, ferns and philodendrons commonly found in Costa Rica. The fancy display shows customers the lifecycle of coffee beans, and includes a window into the room that stores green coffee beans before they are roasted.
Similiar to most Starbucks’ around the world, the Starbucks Reserve Roastery also doubles as a co-working space, which is open to the public, and can be booked for private events.