From fashion technology to wine & spirits – marquees from every sphere are eyeing the NFT market. And similarly making a foray into the wide virtual world is Patron with the launch of its first-ever Tequila NFT. Yes, you read that right!
Introduced in association with BlockBar, the world’s first DTC NFT marketplace for wine & spirits, the release boasts a one-of-one formula with tasting notes of honey, butter, and caramel followed by citrus touches of orange and tangerine.
The limited-edition Patron Chairman’s Reserve forms part of the NFT and is a one-of-a-kind, exclusive blend that up until now has never been released to the public. It is made from 100% Extra Añejo, with the purchase of the NFT providing the buyer ownership rights to the physical bottle of the exclusive spirit.
It is aged to perfection in a combination of Sauternes (80%) barrels and barrels made from both French Limousin and New American Oak in the Barrel Room at Hacienda PATRÓN. The spirit is further bottled in a handmade crystal decanter that is hand-numbered by Patron and packaged in a dome-shaped box.
Complete with dark, polished hardwood, hammered metal, and luxurious engraving and inlays, the unique packaging features front-opening double doors with laser-cut panels that allow light to illuminate the luscious liquid inside.
Those interested can either choose to redeem the physical edition and have it delivered from BlockBar’s secure storage facility or trade its NFT version within the BlockBar.com marketplace safely. They can also stock it in their virtual bar or gift it further via the marketplace’s new gifting feature.
Commenting on it, Dov Falic, co-founder and CEO of BlockBar, in a statement said, “We’re excited to be a part of this innovative milestone for both PATRÓN Tequila launching its first NFT, and BlockBar teaming up with PATRÓN – the number one ultra-premium tequila – as the first tequila brand on our platform.”
Patron’s Tequila NFT is priced at 1.5 ETH or $4,500 approximately and can be purchased from BlockBar with Ethereum (ETH) or by credit card onward January 25, 2021.