Call them pansy, gay or unnecessary, but you have to admit that there is a good brain at work behind the design of these bottles. In fact, some designs almost resemble real women. Who else can do a fine job of making a bottle look like a woman but the gifted Roberto Cavalli! Coca Cola has assigned the man to the job of ‘feminizing’ three bottles for the brands “Light” edition in Italy. They are pretty reminiscent of the man behind the work put into them with the typical animal skin design. Let’s say that the Italians know how to beautify everything; from sweaty football jerseys to soft drink bottles.
These bottles will be available in Italy from September this year in a limited edition range. They will be available in select eateries across the country.