Aman is taking its holistic aura to Miami, with plans to open a resort by 2023. Enroute, the hospitality group will open a resort each in New York (next year), Mexico in two years, another one in Bangkok in three years and Saudi Arabia, the same year as Mexico.
Situated on the Faena District in Miami Beach, the luxury resort will come up alongside private branded residences. The site formerly housed the Versailles Hotel. Stepping out of its norm to set up getaways in remote and scenic places like hilltops, forests, and heritage sites, the company is now trying to offer the urban folk a taste of serene luxury in their neighborhood. The Miami project comes in the wake of the group’s success with Aman Tokyo – a hotel overlooking the Imperial Gardens, Tokyo Skytree, and Mount Fuji.
Miami as a destination was picked due to its popularity in recent times amidst wealthy corporate honchos who are apparently choosing the seaside city and moving away from the traditional glam streets of New York, Silicon Valley and Chicago, among other “high-tax” cities.
The two cities of the US will also be the first ones in the company’s pack that will offer private branded residences as part of its offering.
The hotel group has two other properties in the US currently – the Amangani in Jackson Hole, Wyoming, and Amangiri in Utah. Expanding to urban destinations is part of plans chalked out by owner and chairman of Aman Resorts, Vladislav Doronin.
Watch this space for more details of the property soon.