It’s one of the most unlikely pairings you are ever likely to see. But against the odds, Real estate developer Damac Properties and flamboyant real estate mogul Donald Trump’s ex-wife Ivana Trump are pouring millions into a massive joint development. Ivana Trump is following Donald Trump’s footsteps and has collaborated with real estate developer Damac Properties in Dubai for a luxury residential tower project planned for Lebanon’s capital Beirut. The $150 million La Residence tower will be built at the intersection of Omar Daouk and Fakhreddine streets in Beirut’s downtown area with a three year construction period set to start in 2007. Interior design work on the 27-storey tower’s one to three-bedroom apartments, duplexes and penthouses will be influenced by Ivana Trump, the former vice-president of interior design for the Trump Organization.
“We are honoured to be endorsed by Ivana Trump, a world-renowned celebrity who is considered a symbol of style, glamour and class,” said Peter Riddoch, CEO of Damac. Ivana Trump is the latest globally recognized luxury brand – including the Four Seasons, the Hyatt, the Hilton, and Phillipe Starck – to partner with GCC nationals for a franchise deal. Damac officials admitted apartments in the La Residence tower will not be cheap, due to Beirut’s surging land prices, and are targeted at mid- and high-income end users.
Damac teams up with Ivana Trump for ‘La Residence’ tower
