Hilton Hotels launches novel lifestyle brand ‘Tempo’ that caters to the needs of young travelers

Travel has evolved in the past few years, with millennials seeking new experiences that are innovative and sustainable in the long run. Catering to this new and rather ‘woke’ demographic of globetrotters is Hilton that recently introduced a new brand under its umbrella, titled – ‘Tempo.’

Designed as an ‘approachable’ lifestyle brand- ‘Tempo by Hilton’ seeks to meet the needs of ‘modern achievers’ who seek a hotel experience to reflect their ambition. Each of the new properties will include ‘Reinvigorating and relaxing’ guestrooms, shared spaces and amenities that are ‘designed to inspire,’ and ‘Culinary journeys’ that promise gastronomic goodness.

Rooms will feature dedicated sleeping zones and access to specially curated collections of meditative visual and audio content along with exclusive ‘Get Ready Zones’ fitted with modern wardrobes and amenities. Each of the properties will further feature inventive public areas and F& B offerings such as the ‘Fuel Bar’ developed alongside culinary firm Blau + Associates.

Commenting on the brand, Hilton CEO Chris Nassetta, in a statement to Skift, said – “What we are trying to do with Tempo is create something that allows you to be your best self in terms of its functionality of the room, the physical layouts of the public spaces, the service culture,” He further added – “It’s about being able to keep the style of your life as intact as you can.” Tempo’s first property is expected to open in 18 to 24 months, with a total of 30 in the pipeline.

[Via: Skift]

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