Hyatt launches new brand “Hyatt Centric” aimed at modern explorers

Hyatt Hotels and Resorts is the latest in a long list of hotels to launch a lifestyle hotel brand. Following in the footsteps of key players like Marriott, Hilton and Best Western, the Hyatt Hotels have announced the launch of ‘Hyatt Centric’- a full-service lifestyle hotel that will cater to business and leisure travelers. Hyatt Centric will enjoy a summer debut at locations like Long Beach, San Francisco, Santa Barbara, Key West, Miami, Atlanta, Chicago, New York, Houston, Park City, Washington DC and Paris.

hyatt-centric-2Hyatt Centric is aimed at travelers that the brand calls “modern explorers”. Kristine Rose, vice president of brands at Hyatt explains, “The modern explorers are truly a savvy, curious group. Their expectations are simple, but their standards are high and they want their experience to be intuitive and smart. They want options and all the must-haves from a full service hotel but without any fuss or complications.”

Hyatt Centric will “knock n’ drop” room service, a Corner Library to work, a local bar and restaurant, free wi-fi and pet services as well as the usual event spaces, fitness center etc. Centric will be the sixth brand Hyatt has launched since 2006.


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