Hotels going that extra mile to lure customers, attempting to enhance their rapport with them, is becoming a trend now. In a similar attempt, JW Marriott too gets down to business by introducing the JWM Wine Club, an experience only for their guests, complementing their passion for wine, and further promoting in-home wine tasting experience. The initiative is a collaborative effort with Treasury Wine Estates, which provides hotel guests, who can choose to become members of the club, with the opportunity to taste wines from some of the most heralded wine estates in California.
The JWM Wine Club enables its members to sample four fine wines in a single-serving format shipped quarterly to a preferred address, after which members can select two favorites of the lot, later receiving a 750ml bottle of each to enjoy. In addition to this, the shipment will also include wine tasting notes from a JW Marriott wine ambassador and recipes to pair with the wines from a hotel executive chef. Members will also be provided with the tools to learn about the vine’s life, the duties of a winemaker, and how to properly choose, taste, and enjoy the best wine for any occasion. The cost to participate is $150 per shipment.