Revere Hotel Boston Common opened up with a vertical fashion show

Care to watch a fashion show with models dangling from the top of the building and walking vertically? To celebrate their opening, the Revere Hotel Boston Common in Boston literally sent their models over the edge. The Revere, which was formerly The Radisson, was remodeled and is located on Stuart Street. As part of the hotel’s opening act, climbers from the Boston Rock Gym located down the hotel’s west side were hired to do the walking. They were safely secured with body harnesses and rappelling ropes, showcasing hotel uniforms designed by the students from Massachusetts College of Art and Design. In addition to this, the models were also sporting spring and summer looks from Ted Baker London.

Many bystanders were fortunate enough to view this very vertical and gimmicky fashion show. For the invited few the regular fashion show was set-up on the ninth floor pool deck of the hotel. As much as I enjoyed watching the models rappel down the building, I hope for their sake they were provided with a good insurance plan.

[Revere Hotel]
BOSTON, April 19, 2012 /PRNewswire/ — The Revere Hotel Boston Common, the city’s newest independent, luxury boutique hotel, officially launched on April 18th, 2012, with a vertical fashion show featuring climbers from Boston Rock Gym walking down the side of its 24-story facade. Inspired by Boston’s revolutionary spirit, Revere celebrated its opening on the 237-year anniversary of Paul Revere’s infamous ride through the streets of Boston at the commencement of the Revolutionary War.
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Revere’s vertical fashion show featured hotel uniforms designed by students at the Massachusetts College of Art and Design. This unique partnership marks the college’s first collaboration with a hotel and allowed the students to develop pieces that meet the stylish needs and operational challenges of the property’s doormen, valet, front desk staff, cocktail servers, and other positions at the property.
In an appropriate nod to Boston’s historical roots, the presentation also featured Spring/Summer 2012 looks from UK designer label and global lifestyle brand, Ted Baker London, whose Newbury Street location also pays homage to Boston’s rich history by drawing whimsical inspiration from the Boston Tea Party at their “retail theater.”
Climbers from Boston Rock Gym served as the show’s “models” as they relied on high-tech rappelling rope and form-fitting body harnesses to strut their stuff “Geneva-style” (face-forward) down a 24-story “runway” wearing both the MassArt-designed uniforms and Ted Baker London looks.
Bostonians were able to witness this incredible spectacle from street level with unobstructed visibility surrounding the Revere property.
The hotel will pay tribute to the year that the revolutionary event took place by offering a special introductory rate of $177.50 until May 31, 2012. Reservations for the “Revolutionary Rate” must be made by calling the hotel directly, referencing promo code REV775.
Revere breathes new life into the spaces formally inhabited by The Radisson and Stuart Street Playhouse, located on 200 Stuart Street, in the heart of Boston’s vibrant Theatre District. Located in the city center, the hotel offers 325 guest rooms, 30 deluxe suites, one presidential suite, and 35,000 square feet of dynamic, innovative function space. Revere guest rooms combine high style with superb comfort complemented by oversized balconies that offer commanding views of the city skyline and the historic South End neighborhood.
Later this month, the property will also debut an exciting nightlife concept (the Emerald Lounge), a presentation, live entertainment, and film venue (Theatre 1); and, a versatile, multipurpose setting for events (Space 57). This harmonious balance of convenience and luxury is complemented by intuitive and personalized service in a welcoming and comfortable environment. Equal parts style, character, and class, Revere will play a leading role in the development of Boston’s “new history.”
For more information, please call: 617.482.1800, visit or follow @RevereBoston on Twitter.
*Video/b-roll and photos from the vertical fashion show and the Revere Hotel Boston Common are available upon request.
SOURCE Revere Hotel Boston Common

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