Bringing in the new year on a high note (quite literally) are Atlantis, The Palm, and Moët & Chandon. The marquees recently joined hands to create the world’s largest drinking glass pyramid for the advent of 2022 while also bagging a Guinness title for the luxe feat!
The boozy installation was erected at the Maison’s star-studded Effervescence event series at WHITE Beach, Atlantis, The Palm on December 30th, 2021. It comprised of 54,740 glass coupes (filled with a luminescent jeroboam of Moët & Chandon) at the height of over 8.23 meters and was an awe-inspiring sight for everyone present at the venue.
Designed in partnership with Luuk Broos Events, the creation broke the previous Guinness world record title of 50,116 glasses set in Madrid in 2017. It was apparently attempted as part of Moët & Chandon’s Effervescence celebrations, a series of sparkling soirées set to pop up in over 20 cities, including London, Hong Kong, Toronto, Madrid, Moscow, Johannesburg, and Mexico City throughout 2021/22.
Commenting on it, Timothy Kelly, Executive Vice President and Managing Director, Atlantis Resorts and Residences, said: “Following what has been a challenging year for us all, it’s a pleasure to stand here today toasting to the dawn of 2022. Tonight, we join our valued partner and fellow masters of celebration, Moët & Chandon, in creating a moment in history born from our mutual vision of celebrating togetherness. The champagne tower is traditionally a beacon of greatness and generosity, and we’d like to toast to a new year filled with both in abundance”.
Echoing on similar lines, Laurent Dominguez, General Manager, Moët Hennessy Middle-East, noted: “A symbol of celebration and generosity, Champagne Pyramids are deeply-rooted in Maison history and DNA. In 1983, to mark its 240th anniversary, Moët & Chandon established the first world record for the highest champagne pyramid with 2,757 crystal glasses. Almost 40 years later and alongside our valued partner and iconic destination resort, Atlantis, The Palm, we are thrilled to perpetuate this heritage and create a new milestone with this daring attempt.”
The installation stood on the resort’s grounds until January 1st, 2022, for the annual New Year’s Eve Gala Dinner, and the 54,740 coupe glasses will later be recycled by a local glassblower and transformed into refillable glassware for Atlantis, The Palm’s 1,548 rooms, and suites. Talk about reaching new heights in 2022!