Move over De Beers, Swarovski just came out with 16 new lab-grown diamond colors they debuted at the Haute Couture Fashion Week in Paris.
The new colors are grouped into four “pillars:” Fashion, art, music, and architecture. The new colors include Androgyny Flamingo (fashion), Cubist Sky (art), Heavy Metal Cherry (music), and Gothic Cognac (architecture).
This move is the latest in the lab-grown versus mined diamond debate –– and might just further tip younger consumers to the lab-grown side with colored diamonds as fashionable accessories.
“I’d like to think that these stones have endless potential and are able to bring any idea to life,” said Markus Langes-Swarovski, member of the executive board. “The colors, cuts and sizes are created to inspire jewelry that has never been made or even dreamed of. It’s a toolbox of unlimited creativity.”
These stones range from .25 to 1.5 carats in size, but Swarovski isn’t the only lab-grown diamond organization offering a variety of colors.
Though they haven’t been featured on a catwalk yet, Eterneva’s memorial diamonds have caught the eye of Mark Cuban. These diamonds are made with the ashes (yes, those ashes!) of your loved ones and come in a variety of colors including blue, yellow, black, red, green, and even champagne.
Whatever lab-grown diamond type you choose –– Swarovskis or ones made from your loved one’s ashes –– colored diamonds are the new way to frost.