Alia Bhatt is now the brand ambassador for Samsung’s premium smartphones in India


Bollywood actor Alia Bhatt has been roped in as the brand ambassador for Samsung’s premium Galaxy Z Series foldable smartphones, Galaxy Z Fold3 5G, and Galaxy Z Flip3 5G. Sumit Walia, senior director, Samsung India, says about getting Bhatt on board, “Alia’s qualities and immense popularity among young Gen Z and millennial consumers make her the perfect partner to drive the adoption of Galaxy Z series foldable smartphones.” He continued, “Our research shows that more and more young consumers are now looking for a new form factor for their smartphone, which is also an essential lifestyle statement. Galaxy Z series foldable smartphones will add that new dynamism to their life. Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are an amalgamation of cutting edge technology, style, and premium looks, that promise a never-before smartphone experience targeted at young users.”

The phones in question are being touted as incredibly sleek and stylish; though foldable, the phones manage to be highly compact and portable. As the name suggests, the Galaxy Z Fold3 5G unfolds to reveal a massive screen so you can watch, work, and play like never before. The new technology makes it possible to split the large screen into three apps simultaneously, then open five more via pop-up. Talk about getting PC-like productivity in your palms.

The Galaxy Z Flip3 5G, on the other hand, flips open into a full-screened 5G smartphone and bends to your favorite angles. Galaxy Z Flip3 5G comes in an array of eye-catching colors like lavender, green, and subtle shades like phantom black and cream. It’s the best thing to put in your pockets ever since wallets went digital with a measurement of 10.72cm (4.2″) when folded. The Cover Screen displays notifications and lets you interact with them. Even without opening your phone, you can carry out functions like check messages, take photos, play music, and more.

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What is Alia’s take on these fabulous new Samsung offerings? Alia said, “It is a pleasure to be a part of their journey while adding a little to my own. The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now.”

She continued, “I have done a small test run with Galaxy Z Fold3 and Galaxy Z Flip3 and I feel they live up to every promise that the brand has made. Samsung’s new foldable phones look sleek and come in interesting color options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable. As for technology, it is truly cutting edge at the same time very user friendly and easy to navigate through.” Pre-bookings for Galaxy Z Fold3 and Galaxy Z Flip3 will open on August 24 in India.

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