When fashion legends intertwine their paths, bells ring throughout the industry; more so when names like Sabyasachi Mukherjee, Loreal Paris, and Aishwarya Rai Bachchan are involved. The trio has collaborated for a simple and sophisticated 21-piece cosmetic collection.
Given Bachchan’s involvement in the project, a glamorous outcome is befitting. The much-awaited project was captured with the iconic Eiffel Tower in the background on July 15.
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Modern beauty is about being carefree and casual. Wear your makeup effortlessly. Makeup shouldn't wear you down. A red mouth, a winged liner, sun-kissed, wind-swept hair and a simple, classic saree creates a look that is iconic, yet simple to achieve. It has a certain je ne sais quoi about it. Recreate it with L'Oréal Paris x Sabyasachi. #LorealParisxSabyasachi #Festive #Makeup #LorealParisIndia @lorealmakeup @aishwaryaraibachchan_arb #Sabyasachi #LimitedEdition #ImWorthIt @paris #PureRouge #Shade266 Shop the collection now. Link in bio.
“For me, classic is iconic, because classic is unforgettable. The whole world is moving toward a state of effective simplicity where classic will lead the way. Makeup will be more about a stronger, lasting identity. A winged black liner with a bold red mouth offset with a simple sari and wind-swept hair is perhaps an iconic Indian beauty look,” the designer said.
Mukherjee also shared his vision for the packaging, mentioning how it was inspired by a fountain pen, used by a team member.
“It is sometimes funny how things just come together. We were all in deep discussion about the new packaging and nothing was quite working out. I wanted something simple, yet strong. One of the ladies in the room was taking notes and her fountain pen caught my eye. She said it was a graduating gift from her grandfather. I started smiling internally. The L’Oréal Paris x Sabyasachi packaging was taking shape.”
We’re so excited that the festive collection finally on the shelves.