Ashish Soni designs Chivas Regal’s Limited Edition Pack

When names like Ashish N Soni and Chivas Regal come together, we know we are in for a treat. Designing the cover for Chivas Regal India’s limited edition Gentleman’s pack, is Delhi-based, fashion designer Ashish N Soni, who not unlike the luxury scotch brand is best known for his timeless, refined sensibilities and subtle sophistication. Echoing our sentiments and expressing his enthusiasm for the partnership, Soni said that, “This festive collaboration with Chivas Regal is a natural alliance of our shared artistry and quest for perfection. This gentleman’s edition is an ode to the spirit of a gentleman. I feel privileged to have partnered Chivas Regal in creating the Gentleman’s Limited Edition in 2014 and look ahead to even bigger creative challenges ahead.”

The gift pack for the product boasts of a unique, bespoke three-dimensional design which is said to be symbolic of the layered, multi-faceted gentleman of today. We absolutely love this idea! Kartik Mohindra, business head at Pernod Ricard India is equally delighted by the designer’s creativity. He said, “The Chivas Regal Gentleman’s Limited Edition epitomises the rich distinctive style and impeccable heritage of our global brand. We are delighted with the creativity and innovation infused by Ashish N Soni to celebrate our festive season with a rare collectible which Scotch whisky-lovers in India shall treasure.” We can’t wait to see what this dynamic duo has in store for us!

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[Via – Apn-News]

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