Chivas Regal kicks off India brand campaign with Farhan Akhtar


Chivas Regal, the world’s first luxury whisky, announced the launch of its new India specific brand communication which is themed on the tagline “Live with Chivalry”, with “Win the Right Way”. Chivas Regal has signed up versatile and multifaceted Bollywood actor, director, producer Farhan Akhtar as the face of this campaign.

Chivas
Win the Right Way communicates Chivas Regal’s brand values and aims to encourage the new generation to succeed while making a positive impact on the community in general. They believe in the philosophy that success in beyond materialism but is more about enriching lives of people around.

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Chivas believes that Farhan Akhtar truly embodies the brand values and their philosophy as he is not only a successful person but has spearheaded many social causes to make a difference to the society. Farhan, happy to be associated with Chivas and their new venture makes it a point to add that success is not just one person’s journey and there are many people to thank for that success.

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The new 360 degree marketing and advertising campaign will be integrated across electronic print and digital media on November 5th 2015.

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