Cristiano Ronaldo is the new face of TAG Heuer

As the football fever kicks in, Real Madrid forward and Portugal captain Cristiano Ronaldo is sporting a new watch. The world leader in high-end chronographs, TAG Heuer has teamed up with world champion Cristiano Ronaldo as a long-term brand ambassador.

The two-time Ballon d’Or winner is brand’s first football player to join an illustrious roster of TAG Heuer celebrities, which includes film actors Cameron Diaz, Leonardo DiCaprio and Shah Rukh Khan, WTA tennis champion Maria Sharapova, Formula One World Champion Jenson Button, and World Rally Champion Sebastien Ogier. Every TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerfully than Cristiano; especially as the World Cup is just around the corner. TAG Heuer has roped in Ronaldo because of what he means to many football fans globally – excellence. Morever, Cristiano also belives that it is incredibly glamorous yet also so unconventional, and he shares exactly the same determination: to totally change the game, push the limits like the brand.

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Cristiano Ronaldo’s watch collection is enviously impressive. Time Force’s limited edition watches bear his name, his own fashion line has CR9 watches, and he is often spotted in Gucci and Jacob & Co watches. Thus, celebrating World Cup with TAG Heuer is inevitable.

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