Designer in Focus: Manish Arora

The only Indian designer to showcase his collection regularly at International Fashion Weeks, Manish Arora has exhibited distinctively Indian style on the ramp.

Manish Arora entered in the fashion world in 1997, with his label ‘Manish Arora’. He represented India in HongKong in 2000, and since then acclaimed stature in various international fashion events in London and Paris. In September 2005 he had a successful debut at the London Fashion Week and received an overwhelming response from the press and the buyers. At the same time his creations are being sold at 75 well-known stores worldwide. Invited by Didier Grumbach, MANISH ARORA has shown his Spring-Summer 2008 collection for the first time at Paris Fashion Week in October 2007 and every season since then.

Manish takes us on a beautiful journey that presents itself as a fusion between the traditional techniques of intricate embroideries, beautiful thread work and exquisite patchwork with Manish’s modern touch to create a mesmerizing collection. Other than Manish Arora, he retails under Fish Fry and the newly launched ready-to-wear label Indian by Manish Arora. “Indian by Manish Arora”, a brand designed for the growing Indian market for women’s wear, is licensed to another reputed fashion company.

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Arora expanded his business and collaborated with various brands. He launched his line of cosmetics with MAC. That same year, Kate Moss was seen dressed in a Manish Arora dress for the September cover of Interview Magazine. Arora teamed up with SWATCH in 2009 creating a limited edition collection of watches. The year saw further collaborations with Nivea, Absolut Vodka, Good Earth and 3 Suisses. The next year saw Arora work with more brands including Mercedes Benz and Swarovski Elements.

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Countless celebrities and fashion icons chose his clothes and further brands continued to offer collaborations. In February that year Arora was appointed Creative Director of Paco Rabanne. Last year, Arora collaborated with Jewellery House Amrapali, for an “India Enchanted” collection. It was unveiled at Paris Fashion Week in September 2012, is an amalgamation of Manish Arora’s signature vision and Amrapali’s finesse in fine jewellry.

From the catwalks of New Delhi to some of the most coveted in Paris, Indian designer Manish Arora’s career trajectory is the stuff every designer’s dream is made of. Known for his richly ornamental style and astonishing palette, Arora often digs deep into his heritage for inspiration. Manish Arora appreciates the idea of trends, but believes further in an individual personality and own sense of style.

[Via – Fashionfad]

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