The Parisian luxury brand, Hermés is all set to entertain well dressed men with a digital experience.
The brand, which creates gorgeous silk ties for men and carré scarves for ladies, has launched a new app called Hermes Tie App.
The new fashionable app is designed to give a break from the “harsh realities of office, airport or public transport…or even a dull date” with a “random dose of Hermès” as well as promoting its extensive tie collection. It features a mix of arcade gams, cartoons, videos, and fun ‘gif-hanger’ images, all accessed by digitally ‘tugging’ on the on-screen ties.
Moreover, it showcases the fashion house’s newest collections and patterns, where you can try on a tie by placing your phone next to your shirt, and a step-by-step guide on “how to knot” a tie.Followed by the Silk Knots app, released last year, the app combines similar features themed around the brand’s famed carré scarves.The fashion house has even created a corresponding tie that has a barcode on the back, which, when scanned, takes the user straight to the app.
The Tie Break App is available on both iOS and Android devices.