One of Mumbai’s premier-most addresses, Hughes Road, just got a whole lot more exclusive with the addition of Irasva’s flagship store in the area. The well-renowned fine jewellery brand, famous for its gold and diamond offerings, aims to replicate its online success off-line too with its first brick-and-mortar endeavor.
Spanning across almost 3000 sq. ft., the elegant two-tiered store flaunts bespoke furnishings, elegant detailing, high ceilings and large, lovely glass windows. However, the most attractive part of the store is undoubtedly its vast, mesmerizing collection of baubles. On offer at the store is a stylish mix of contemporary and traditional jewellery that goes from casual to luxe, in a matter of minutes. Meticulously crafted to perfection, each product is all about versatility and ease and is perfect for the driven, ambitious woman of today who is always on-the-go and at the same time, who is also always on-point with her style.
Speaking on the first-ever store launch, Leshna Shah, Founder & Creative Head, Irasva says, “At Irasva’s flagship store, we have attempted to offer the consumer an experience to browse the collection at leisure. We want to move away from the typical transactional experience that the customer faces elsewhere. Our store designed by Fitch, the global experts in jewellery store design reflects this experience.”
“We have tried to create a premium sensorial experience for the consumer, encouraging them to browse, explore and engage with everyday fine jewellery. It is a timeless minimal approach where the brand, product and customer stories are the key focus. A sensory approach where the brand manifests itself as a physical experience.” she adds.
So? Are you ready to kick-start shopping season yet, or no?
Store address: Irasva 67, Hughes Road, Gamdevi, Mumbai, Maharashtra
Store timings: 11am to 7:30pm
Contact: +91 22 2368 9190
