Hunter Douglas India launches Designer’s Club initiative

Aleaderin luxury window fashion products by Hunter Douglas is all set to provide an online luxurious experience with its newly launched engagement and interactive initiative through a portal.The company decided to firm up a reach-out programme with top interior designers in the country with the launch of an invitation only platform, christened Hunter Douglas Designers Club.

Hunter Douglas Designer Club an interactive bonding forum with the Interior Designer is an initiative taken to form a privilege group of ID’s thru invitation only. The objective is to establish & consolidate the direct channel of communication with ID’s.The program aims at creating a community which is respected highly in the industry and converges on special occasions to exchange ideas, industry views and our mutual success.The platform supports the entire cycle of association with the influencer, namely, product familiarity, reach through exclusive Hunter Douglas Galleries, demonstration, implementation and finally rewards to the interior designer community. The whole idea stemmed from the fact that a new and exclusive product needed a much longer hand holding to establish its presence and scaling up amongst a closed group besides the brand wanted to resonate on a huge referral potential of the product.

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On the platform, an interior designer is able to list down all their specifications – customer prospects wise, view product galleries, link it to retail galleries, line up demonstrations, track the movement of prospect to sales, monitor sales and delivery cycles, installations, besides tracking their own sales pipeline. Thus, making it easier to incorporate luxurious concepts at your home.

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[Via – Exchange4media]

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