American Skincare brand Kiehl’s collaborates Neha Dhupia for a charitable cause. The skincare brand has released this limited-edition packaging to launch the Kiehl’s Gives initiative for the first time in India, where proceeds from the sales of this product will help educate underprivileged.
To mark its 5th anniversary in the Indian luxury market, Kiehl’s partners with actress Neha Dhupia and Teach for India to establish Kiehl’s Gives, which marries cosmetics to education. Kiehl’s Gives carries on the global Kiehl’s Limited Edition Project, which comes to India on the heels of its international success. The brand has launched a limited edition Ultra Facial Cream, that will not only keep your skin moisturised, but will also educate a child. Kiehl’s ongoing philanthropy initiative in India, which will send one child to the classroom for one year for the purchase of every 10 of its popular ointments.
Through the limited line of its Ultra Facial Cream, Kiehl’s will donate all the proceeds from the cream sales (estimated at INR 7,000,000)to Teach for India, which schools underprivileged children in 7 cities across the country. The cream retails for ₹2,100 and is available in all flagship Kiehl’s stores.