The connoisseur’s of whisky don’t have to wait too long as Alcobev’s company Kyndal is all geared up to launch its luxury single malt whisky, ‘The Macallan 12 year brand’ in India before we ring in 2016. This brand is part of the Edrington portfolio which is a Scotch whisky company.
Edrington is involved in blending, bottling, distributing and marketing. It produces blended brands such as The Famous Grouse and Cutty Sark and premium single malts, The Macallan and Highland Park.
Macallan will be launched in Delhi and Bengaluru markets because these cities boast of consumers who go for luxury brands like the Highland Park and Macallan which are priced over Rs one lakh and above. Bengaluru is believed to be the trendsetter in the South, the way Kolkata is for the North Eastern states.
[ Via : Millenniumpost ]