How do you like your coffee? I like mine…regularly! Don’t confuse that with regular coffee especially not when we have Starbucks around, a true testament to coffee’s power! And while good news is rare to come by these days, the same can’t be said about good coffee. Tata Starbucks is introducing a unique Starbucks Diwali Blend to celebrate India’s coffee heritage. With the festival of lights just a month away, it’s time to commence the celebrations with a hot cup of coffee or by gifting it to someone who needs the warmth especially during these arduous times. We love the package design that depicts themes of light and illumination, with images of lanterns and elaborate traditional patterns with a captivating central rangoli pattern. Let’s not forget these symbols reflect the symbolic triumph of good over evil, a notion we all deeply require in our lives. Bringing the best of the country’s coffee produce is the Starbucks Diwali Blend, which brings home hand-selected coffee from Valparai, Jumboor and Suntikoppa estates in the flourishing hills of Karnataka and Tamil Nadu. The new seasonal whole-bean coffee is made keeping in mind the specific likes of the large coffee-consuming community of our country featuring a perfect balance of acidity combined with warm notes of cocoa, a syrupy body with notes of chocolate and hints of spice and stone fruit.
Developing a new coffee is not free of challenges and Starbucks managed the tedious task beautifully by teaming with the local coffee team to trial, develop and roast the Diwali Blend. Much like the festive season, this incredible new blend of coffee from Tata Starbucks will also have a limited run. Starbucks Diwali Blend is available for a limited time across all stores in India in a charming tin packing that stands as a perfect gift or to take home and add a touch of joy to celebrations.