Could a potential partnership be brewing between LVMH & Patanjali?

Patanjali is undoubtedly one of the fastest growing FMCG companies in this generation. Baba Ramdev’s brand has given HUL, Dabur and Colgate-Palmolive some serious competition as it is now worth more than a staggering Rs. 11,000 crore.

Undoubtedly, Patanjali has caught some serious attention in India and on a global platform given how French luxury house LVMH is now inclined towards investing in the multi-million dollar brand.

In an interview to Economic Times, Ravi Thakran, managing partner, L Catterton Asia (a private equity firm sponsored by LVMH), said, “We would love to work with him (Baba Ramdev) if we can find a model. I know his model is not to work with multinationals and with foreign money.”

We hear LVMH is ready to spend a whopping $500 million to buy a stake in Patanjali. Thakran further said, “Patanjali has the potential to go to the world and I can tell you today that Patanjali has been a disruptor in its category, as strong a disruptor as many of the global disruptors are and it has taken Indian-ness and celebrated it with pride,”

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It’s well known that Patanjali is looking for funding, but we’re excited to see how this deal turns out for LVMH given how Ramdev has a strong stance on being “anti-multinational”.


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