Shoppers Stop launches first ever augmented reality-based dressing room in Mumbai

Leading departmental store Shoppers Stop is all set to make your shopping experience digital. The store has launched an innovative augmented reality-based dressing room called the Magic Mirror.

It is an intelligent photo booth that gives customers the option to select and view apparel and accessories on themselves without having to physically ‘try on’ the desired products. It’s a mirror that can actually tell what items you brought into the dressing room, using small RFID chips. It can then recommend other items for you to try on with your outfit, give you the option of requesting an item in a different size or color. A first-of-its-kind in a department store in India, the Magic Mirror will enable customers to swipe through 1500 products, which can be mixed and matched as desired.

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The Shoppers Stop Magic Mirror experience is currently available at Shoppers Stop, Inorbit Mall, Malad

[ Via : Timesofindia ]

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