Making the brand experience more enticing to its consumers in the city, the Swiss watch brand Swatch, opened its first corporate store at Phoenix Market City, Kurla, Mumbai, with well known actress Radhika Apte. The brand showcased its latest fall and winter 2016 collection and the Sistem 51 Irony on this occasion. The store is grand and aesthetically done up and there is a plethora of choices that it offers.
Emerging from its roots as the automatic watch, the new Sistem 51 Irony is for people who like clean classic designs. The Fall Winter 2016 collection explores six different themes in the contemporary Swatch style.
The watch brand plans to open its own monobrand boutiques in different cities in India and additional Swatch shops in the coming years.
[ Via : Fashionnetwork ]