Tata launches an unique online market place with a difference

Tata Industries has recently launched the $108billion online marketplace and are confident od its success despite it being a late entrant into the market.
The Tata conglomerate, which operates several retail businesses that include selling electronics, apparel and jewellery has become the latest to join the e-marketplace bandwagon by utilizing its deep pockets and their innumerable contacts.

Tata launched its e- commerce website and mobile app under the brand name of Tata Cliq, which will sell apparel, footwear, electronics and jewellery. These products will be sourced from in house as well as external domestic and global brands. The venture will start off with two lakh stock keeping units across 400 brands which will be made available to the customers and will be increased over the next few months. Tata Cliq will be covering an area of across 5000 pin codes in 101 cities which covers almost 85% of the e-commerce market in India.

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Tata Cliq will carefully choose their products thus making it more exclusive in nature and dealing directly with the brands will ensure a better after sales service too.

They are also all set to becoming the sole authorized online seller of luxury goods like Bottega Veneta, Burberry, Canali, Jimmy Choo, Tumi and Paul Smith in India.

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They plan to follow an asset light marketplace, the omnichannel model which cuts down dependence on warehousing and logistics.

With its manpower requirements and finance taken care of by the huge company itself Tata Cliq is all ready to take the e-market space by storm.

[ Via : Forbesindia ]

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