A Zaha Hadid Architect x JCDecaux billboard lights up Central London

As far as advertising campaigns go, this has got to be the most thrilling project yet; a Zaha Hadid Architects x JCDecaux billboard. Debuting on the marketing front, Zaha Hadid Architects is teaming up with UK media conglomerate JCDecaux to design a colossal billboard in central London, labelled The Kensington.

To be honest, the inspiring structure is more of a contemporary piece of art than a billboard. Set to create a new benchmark in outdoor advertising industry, the structure spans an impressive height of 9 metres and a width of 30 metres. The billboard features a high-resolution 8mm pixel pitch screen.

Zaha Hadid Design’s senior associate Melodie Leung says, “Both a civic gesture and a promotional medium, the intertwined, looped ribbon design expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important London junction. The stainless steel ribbon twists as it encircles the screen, defining a varying silhouette when seen from different viewpoints.”


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