To commemorate the 50th anniversary of travel retail group DFS, Absolut, the leading vodka brand is reintroducing its famed Bling-Bling gift pack. The two greats have collaborated over the years, so the re-introduction of this gift pack is not just a celebration of DFS’s fifty years but of the partnership between the two brands as well. DFS’s theme for the anniversary celebrations is ‘The Journey Continues’ and will include a lot of events, limited edition merchandise and offerings. The celebratory Bling-Bling pack features a brand new vibe from the 60’s, that golden era of cocktails. What is more, as part of the celebratory campaign a DFS 50th anniversary signature cocktail has been created by award-winning bartender Andres Basile Leon, named The Golden Dazzler, based on Absolut vodka and Mumm Champagne.
The limited edition gift pack will be available exclusively in DFS shops in Singapore, Auckland, Abu Dhabi, Mumbai, San Francisco, New York JFK and Los Angeles from August 2010.