Fruits and Absolut have a long-standing relationship, we all know. The premium vodka brand has now unveiled a new flavor to make things fruitier, adding a dash of spice. The Absolut Gustafson is rich in flavors of sun-ripe cherries, freshly sliced strawberries, and essences of cardamom and chai. Gustafson collaborates with Mats Gustafson, a fashion artist and illustrator born and raised in Sweden. He has designed the bottle with a throw of bright colors – green and bright pink. It will see a massive 360-degree campaign and feature further collaborations with star mixologist Andrés Leon Basile and master chef Marco Baudone of Le Rouge restaurant in Stockholm. This is absolutely wonderful news.