In doing its bit to save the planet, financial services giant- American Express has recently announced the launch of credit cards made predominantly from recycled marine plastic. Yes, that’s right! As part of the initiative, the marquee will introduce ‘green cards’ made by it in association with Parley for the Oceans, the global environmental advocacy non-profit organization also known for working with Adidas to create upcycled ocean plastic shoes and sportswear.
Commenting on the launch of the environ-friendly cards, Doug Buckminster, Group President of Global Consumer Services of American Express in a press release in a press release said, “Each year nearly eight million metric tons of plastic enters the oceans, threatening the ecosystems and wildlife that inhabit them,” He further added, “As part of our brand promise to back our customers, colleagues, communities, and what they care about most, we’re committed to raising awareness for the issue of marine plastic pollution and doing our part to care for the oceans and coastal communities that we all share.”
In parallel to the green cards, American Express will also run a campaign on Instagram called #BackOurOceans with an aim to spread more awareness and target the removal of one million pounds of plastic from beaches and coasts. To achieve its goal, the company will remove two pounds of plastic (limiting to 1 million pounds) for every comment made on either AmEx or Parley’s post until September 23rd. Well, here’s to saving the environment – one step at a time!