American Idol a gold mine

Have you heard of Maliena Juoruhnka? Neither have me nor anybody else in the world. An entity like that sure needs oodles of promotion. But on second thoughts who had even heard of names like Kelly Clarkson, Carrie Underwood, and Ruben Studdard, etc. at least not until ‘American Idol’ happened to them. The parent company of the Fox Network is in raptures that “American Idol” is attracting 30 million viewers per show. Fox ad revenue is expected to rise 12 percent to about $1.8 billion this year, according to a report by Merrill Lynch analyst Jessica Reif Cohen. You don’t have to slog as people did in the days of pop-stars like Michael Jackson and George Michael. All you have to do is try your luck at ‘American Idol’ (not without the talent of course!). It has proved a concrete platform for boosting careers and making big names that were rather inconspicuous. Not only that, the Fox show has helped give new life to aging pop giants like Queen and Rod Stewart, who have enjoyed soaring album sales after “Idol” appearances.

Wednesday’s season finale is expected to bring in about $1.3 million for a 30-second spot, compared with about $560,000 for a typical ad on a hit show like “Desperate Housewives.” Now that’s the reach of this reality show. If you wish to chase your dreams and change them into the reality you know exactly what to do, don’t you?

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