If the Salomon Falcon CS Pro Ski Boots 2009 were not comfy enough for you, maybe the high-end ski boots that Apex Sports Group is all set to launch this September might appeal to you. Unlike other ski boots that are extremely uncomfortable, the Apex ski boot assures maximum comfort. The Apex ski boot is basically a heat-moldable liner fit inside a less bulky snowboard boot, with a lacing system by Boa Technology. The “walking” boot then slides into a trim but the rigid two-buckle carbon-fiber frame that fits into a ski binding. The company claims that the walking boot could also snowboard if the board’s bindings are adjustable enough to hold it. The walking boot is made in China, while the frame is made in Boulder County. Company founder Denny Hanson says his target market would be a recreational skier, intermediate to expert level, with enough cash to blow on ski boots made partly of pricey carbon fiber.
The comfy Apex ski boots are expected to retail for $1,295 and the company hopes to sell at least 1200 pairs of these boots. This season Apex is selling its boot online and in specialty shops, focusing heavily on Vail, Beaver Creek, Aspen, Telluride and Steamboat Springs in Colorado.