While the real-life luxury stuff like gadgets, cars, jewelry, food stuff, house, hotels, etc beat the rest to grab the world’s most expensive title, the virtual world is also facing the same mania. Massively reports about the latest world’s most expensive virtual item. Some Entropia Universe fansite has announced that John Koma Falun, a gamer, has bought remaining portions of Club NEVERDIE at $335,000. In a bargain, this transaction also earns the crown of the most expensive virtual item. This beats the previous record of a player named Buzz “Erik” Lightyear, who had won an auction for the prized Crystal Palace Space Station for $330,000. And for those who are unaware of Club NEVERDIE, let me inform you that it is the same virtual night spot purchased by John “NeverDie” Jacobs in 2005 for the tidy sum of US $100,000. The club, located on a giant asteroid orbiting the planet Calypso, has already been known as the most expensive virtual item in the past too.