Luxury now has a new currency. And it’s called hashtag #MJDaisyChain. I’m not bluffing. Well, not unless Marc Jacobs is. To promote his bestselling Daisy fragrance, the designer has chosen to unleash the power of ‘social currency’ through a pop up shop set to open during the upcoming New York Fashion Week. So brace your MJ loving selves ladies, giveaways galore await those who can create the best Instagrams and Facebook mentions and tweets.
Thus named The Daisy Marc Jacobs Tweet Shop, the innovative boutique will offer Marc Jacobs’ fashion items and accessories. “No dollars will change hands” though, from what we hear. It will also feature a Daisy photobooth, food, drinks and free wifi, perhaps to catch a break between all those creative tweets. “Popping up” in New York’s trendy SoHo neighborhood, the shop will open on February 7, coordinating with the release of a new print campaign for Daisy.