Wedding experts, Condé Nast’s Brides have launched a new experiential service for their readers who are looking to get married. Called the “The Bridal Style Package” bride-to-be’s will get an hour Skype call for a pre-consultation with a wedding and planning expert and a visit to the publication’s headquarters at One World Trade Center in New York at a hefty cost of $12,500!
During the half-day visit, the brides will be treated to breakfast with one of the magazine’s senior fashion editors and a style consultation where she can try on various dresses picked by the Brides’ staff. The bride takes home a digital look book of the dresses they sampled, which will also be posted to the publication’s Instagram account so that other brides-to-be can learn about and share the experience. The bride also takes home a luxury gift bag which does NOT include the wedding dress. Sadly.
The brides can also bring their wedding entourage to attend the session, at an additional cost of $2,500. In this package called the “Wedding Style Package”, the brides will also get a 30min style session and a custom look book. There is also the “Honeymoon Package” available for $2,500 where the Brides’ editors works with brides to curate a honeymoon itinerary guide. The package can then be booked from the Brides Private Access Web site.
The entire process has been started by the magazine not to take the place of a planner but to provide their knowledge and expertise to the bride who wants nothing but the best. The hefty price tag for all three variants is due to the amount of research involved.
According to Keija Minor, editor in chief of Brides, it’s all about the consultation. “We’re not trying to sell dresses out of [fashion] closet. It’s more about arming her with the information she needs. We’re not pushing certain brands — it would be one thing if we were pushing certain dresses or hawking a certain shoe brand.”
If you happened to be planning your wedding on a budget, you could just subscribe to the Brides’ magazine and read these “expert” suggestions, while still in your Pjs.
That aside, who’d have thought we would see a day where it costs you $12,500 to have breakfast with an editor! Goals!
[ Via : Luxurydaily ]