The hysteria behind Mr. Obama’s Inauguration Day is helping many retailers and companies earn additional profits. As Mr. Obama prepares to be sworn in on Tuesday as the 44th President, the hoopla is reaching a higher level with a round of products and advertisements pegged to the inauguration. Mr. Obama’s election has set off a boom in merchandise that has come to be called Obamabilia. The new items include bottles of Hennessy Cognac, bearing labels that read “44” priced at $30; commemorative issues of publications like The New Yorker, Newsweek, USA Today and The Washington Post and also special limited edition newspapers; and T-shirts from the Presidential Inaugural Committee that urge “Be the change.” There seems to be no end to the number of marketing strategies and promotional events based on an inaugural day. Companies like Pepsi-Cola, Quaker oatmeal (the company will host house parties on Tuesday morning in 11 cities), and many more are using this day as a platform for advertising and fundraisers.
A great day for American history, we just hope it doesn’t become too commercial!