Did you know that the not-so-humble looking photo shoots are also bad for the environment? Well, bringing it to the attention of the fashion world is the Italian Vogue with its first release for the new year. In promoting environmental sustainability, the magazine’s latest edition will feature no photos and will, in fact, come with illustrated stories, and a series of hand-drawn covers created “without traveling, shipping clothes or polluting in any way.”
Pointing that the magazine’s bumper September issue took the work of 150 people, 20 flights, and “a dozen or so” train journeys, the Italian edition’s editor-in-chief Emanuele Farneti stated – “In the global debate on sustainability and the values that Vogue has pledged to promote over the next decade … there is one aspect that is particularly dear to me: intellectual honesty,” He further added, “In our case, this means admitting that there is a significant environmental impact associated with publishing a fashion magazine.”
The latest issue also happens to be the magazine’s first-ever illustrated cover edition and features the work of Japanese illustrator Yoshitaka Amano, Mozambique-born painter Cassi Namoda and Italian comic book writer Milo Manara. The money saved by the magazine’s eco-friendly edition will be donated to help restore the Fondazione Querini Stampalia – a Venice cultural institution damaged by catastrophic floods in the city in November. That said, that’s quite a spin on environmental sustainability!