In the wake of a pandemic, the world is but one big family. And imbibing this spirit to the tee is luxury conglomerate- LVMH which is all set to manufacture free sanitizers for health officials in its parent country- France. The marquee aims at resolving the shortage of sanitizers caused by the global spread of Covid-19 by equipping its own factories for production.
To meet the demand, LVMH will equip three of its perfume manufacturing factories which are otherwise used to produce fragrances for brands such as Guerlain, Dior, and Givenchy. In its first batch, the brand will manufacture 12 tons of the hydroalcoholic gel and send it over to French health authorities and the Assistance Publique-Hospitaux de Paris – a network of 39 teaching hospitals that treat more than 8 million patients each year. The sanitizer gels by LVMH will be delivered free of cost to health officials across the country and are expected to be rolled out by the end of the week.
Commenting on its initiative, the company in a statement said: “Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus…LVMH will continue to honor this commitment for as long as necessary, in connection with the French health authorities.” Well, united we stand in terms of adversity!