With even Virgin Mary flaunting the Louis Vuitton logo, you’d expect the famed luxury goods maker to cash in on the increasing popularity and double its sales, especially since Christmas is fast approaching. However, LV wishes to live up to its exclusive tag. Instead of increasing stocks and making more profits, the famed luxury goods maker will be closing its Parisian stores an hour early to preserve stocks ahead of the Christmas rush. Louis Vuitton‘s flagship on the Avenue des Champs-Elysees, as well as its outlets on Avenue Montaigne and on Place Saint-Germain des Pres will now shut an hour early. These shops will close at 1800 instead of 1900, and this new timing is expected to continue till December 1st. However, the Louis Vuitton boutiques within department stores Bon Marche, Printemps Haussmann, and Galeries Lafayette will not be affected by the new opening hours.
Tourists claim the brand’s leather bags are often cheaper in the French capital than at home in cities such as Shanghai, Tokyo, and Moscow and hence flock to the French boutiques. This class of tourists might turn sour on hearing that they will now have an hour less to spend at these lavish boutiques.
The luxury group, however, declined to comment on the opening or closing times of its stores.