Sometimes, art finds its way even in the ordinary. And a testament to this is beer brand Natural Light’s latest edition – a chaotic yet mesmerizing canopy constructed from 2,600 college graduates’ diplomas. Yes, that’s right!
Called “Da Vinci of Debt”, the work is touted to be the most expensive piece of art in the world. Made with diplomas (provided by real college graduates across the country) —costing $180,000 on average, the art piece surpasses $470 million in its value. It celebrates the return of the Natural Light College Debt Relief program which launched in 2018.
Commenting on it, Daniel Blake, Vice President of Value Brands at Anheuser-Busch, “The art world is filled with absurd price tags that most people find impossible to justify,” he further added, “ That’s what made it the perfect medium for the campaign. It’s a very fitting analogy for the outrageous cost of attending a typical four-year college. Through Da Vinci of Debt, we hope to inspire action around the college debt crisis and drive more fans to enter for a chance to have the Natty College Debt Relief Program pay down their student loans.”
The artwork sees the diplomas hang in mid-air in the hall “as if a gale of wind had just scattered all 2,600 of them throughout the cavernous, 6,000 square foot space at Grand Central Terminal’s Vanderbilt Hall.” It will be on display from Jan. 14-16, 2021, and can also be viewed virtually on Natural Light’s webpage.
[Via: Travel + Leisure]