The annual Oscar award night is a Hollywood event that the who’s who of the industry marks on their calendar, and it is not just the golden lady that is worth talking about. The Oscars goodie bags are worth taking home too. It is not just the winners who score these, but those who don’t make it are pacified with extravagant gifts too. The goodie bags for losing nominees and presenters, popularly known as the ‘swag bag’ are put together by LA-based marketing firm, Distinctive Assets, and are worth a whopping $45,000 this year! On offer are a $12,000 trip to Australia, a $600 acupuncture appointment, a package of 10 personal training sessions valued at $850, a $5,000 face-lift procedure and a one-year membership to London’s Heathrow Airport’s private VIP service among others. The inclusion of condoms in this year’s goodie bag has raised several eyebrows.
These prizes are presented to losing nominees and can only be used by them, handing it out to friends is not allowed. Distinctive Assets has been doing this for 11 years now and the coveted goodies are delivered to the recipient’s homes directly or through their agents or publicists. It is, after all for good reason, that the Oscars are the unbeatable niche in Hollywood since eons now!