The Porsche design group in partnership with Bizi Art shop GmbH Zimmermann has opened a Franchise store in Frankfurt airport, which happens to be the biggest Porsche Design franchise store in any airport in the world at 145 sq m. Located on the second level of Hall B, the new store offers a wide range of Porsche Design products, from watches and pens to fashion goods and new mobile phones. The design of the shop has been tailored to support premium products by Porsche design and to communicate the idea and philosophy of the brand. Innovative high-tech materials have been merged together with natural materials such as smoked Oak to provide a sense of contrast. Porsche Design Chairman Jürgen Geßler said, “As our target group travels a lot, and more and more high-quality products are being sold at airports, it is important for us to be present in Germany’s biggest airport.” Bizi Art Shop GmbH Zimmermann CEO Barbara Deters enthused, “We have been working successfully with Porsche Design for many years now and are pleased to be able to open the biggest Porsche design Store in the world at the airport. We are convinced that the technically inspired men’s accessories by Porsche Design will be an excellent addition to the range of products at Frankfurt airport,”
The company has been continuously been expanding it’s activities at the airports since 2004 and it now has outlets at the major international airports such as Munich, Vienna, London, Moscow, Dubai and Hong-Kong due to it’s consistent efforts. Porsche design has also planned to open new stores at Copenhagen, Zurich and Manchester next year.