Rizzoli and Ducati to unveil a new book in celebration of the marquee’s 90th anniversary

If you think top-end motorcycles, the Ducati name is the bound to be the first to cross your mind. The sensational Italian marquee has presented biking enthusiasts with a roaring range of bikes, including top guns like the 2006 Ducati PaulSmart 1000 LE, the Ducati Hypermotard, and more recent variants like the Ducati Monster S4Rs Testastretta and Multistrada.

Conceptualized and founded on July 4, 1926, the brand completes 90 years of its phenomenal existence in the present year. And to document this very feat, Ducati has teamed up with acclaimed American publishing house – Rizzoli for printing a manuscript that covers the brand’s upswing over the years. Being a brainchild of the trio of brothers – Adriano, Bruno, and Marcello Cavalieri Ducati, the motorcycle label was started with the help and support of their father – Antonio. With a humble beginning in a dark laboratory in the center of Bologna, in Via Collegio di Spagna 7 and a workforce of merely 2 labors and a secretary, the brand today, has built itself a sprawling empire with outlets in every part of the world.

The book titled – “Ducati 90 Years: Stile Ducati: A Visual History of Ducati Design”, will sum up the Ducati dream for readers and auto enthusiast’s in a series of chapters, written by various authors. Scheduled for its official release on February 7th, 2017, the astonishing script will be available for $90 USD.


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