TAG Heuer celebrates 150th anniversary with limited edition Anniversary Coffret

TAG Heuer is going all out to celebrate its 150th anniversary. Out of the many anniversary offerings for its loyal customers, the Limited Edition Anniversary Coffret is truly a class apart. All set to be unveiled at the Baselworld Watch and Jewelry Show 2010 in Switzerland, this chest is sure to become a collector’s item. The exclusive chest has been designed by French master craftsman Fred Pinel. Made in a limited edition of 150 (one for each year the famed brand has been in business), each chest will come with a limited-edition Grand Carrera Calibre 17 RS2Chronograph watch and one of TAG Heuer’s hand-assembled smartphones, the Meridiist. What is more, the beautiful chests are customizable as well!

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The beautiful anniversary edition chests will be available for purchase in April with prices starting at €14,900 ($20,000).