Coming up with gifts for a celebrity is not that easy because what do you give a person who has and can get it all? That is when you know you have to call in the gift specialists. Lash Fary and his company Distinctive Assets, have done a fabulous job of putting together gift bags for the Oscars and the Grammys for the past 18 years; so it comes as no surprise that he’s been recruited again. This year’s bag is worth $25,000 in retail and includes everything from the smallest regular items to a fancy all-expenses-paid trip. Out of the many things in the bag, the ones that stand out are: $210 worth MyntSmile toothpaste, $300 for 3 sessions with fitness expert and trainer Lalo Fuentes, $500 worth merchandise from P. Diddy’s clothing line, $500 aromatherapy massage, $300car-shaped bag from Braccialini, $1,140 worth of Gibson guitars, and the most expensive being the $14,584 trip in in the A-class train Rocky Mountaineer that travels around the Canadian Rockies. The gift bag also includes stuff for the kid celebrities like a robotic toy, MiPosaur that cost $119 and an illustrated book, titled Archibald’s Next Big Thing by actor Tony Hale. Designer sunglasses, confectionery chocolate, travel pillow, high-end beauty products, custom-made bracelets with the place co-ordinates, pet food, hand sanitizers, lip balms, vegan and gluten-free popcorn, organic coffee, and some fragrances also made it into the goodie bag with a ton of other stuff.
The gift bag, which is a random mix of opulence, trinkets and keepsakes, is given to every presenter, nominee and performer. It seems like The Grammys do a good job in compensating the ones that don’t get to take home the gold-plated gramophone-shaped trophies.
The company responsible for organizing the goodies, also sets ups The Official Grammy gift lounge boutique where everything is free for presenters, nominees and performers. Here is where, only a select few brands come to showcase their products in the hopes for better brand and product marketing.
[via – LA-Weekly]